American-Israeli product builder, designer, and founder.
I turn ambitious ideas into thoughtful, usable products.
Design Systems
I standardized a fragmented component across 40+ product pages. By grounding my design decisions in user data, I prioritized high-impact behaviors and built a reusable system that stays consistent across diverse use cases.
Growth & Activation
I redesigned how users bring teammates into the product, removing reliance on admins and improving seat utilization. I introduced a request-based invite system that balances self-serve access with seat constraints, increasing adoption across accounts.
Interaction Design
I built an AI playground (model comparison interface) around a key user behavior: refining prompts across multiple runs. By keeping inputs persistent and outputs aligned, the system supports continuous exploration and clearer, more confident decision-making.
0→1 Product Design
I led the design and development of a multimodal system that captures and structures medical information in real time. By grounding product decisions in real clinician workflows, the system reduces documentation effort and supports faster, more reliable record-keeping.
I create content to share practical methods, tools, and workflows for designing and building products with AI, shaped by my own evolving practice.
Go from zero to your first vibe-coded project — picking the right tool, crafting your initial prompt, and iterating with AI.
Several practical methods for working with an existing design system in Cursor — from quick prototyping to full migration.
I fix things that aren't working by bringing structure, clarity, and direction to complexity. I see design as decision-making, and AI as leverage that expands what I'm capable of, letting me move faster and push ideas further.
Experience
Product Designer · Practicum
Designed data-heavy features for a B2B analytics platform used by millions of businesses worldwide.
Product Designer
Shaped the UX of an AI-powered workforce intelligence platform.
Education
Reichman University
2024 – 2026 · Cum Laude
Focused on interaction design, usability research, and the intersection of psychology and technology.
Brown University
BA, Judaic Studies & HCI (Informal Minor)
Rhode Island School of Design
Cross-enrolled for design coursework
Recent Achievement
I won a Reichman University competition in partnership with Wix + Base44, where my team created an AI solution to improve hospital workflows. We traveled to New York to continue developing our project!
Me and my team at the Wix offices in NYC
I'm originally from LA, and aliyah changed my world in the best way. I did, however, bring my Dodgers loyalty with me.
Strength training is my reset button. Discipline in the gym carries over into everything else.
Cooking is creative problem-solving with immediate feedback. I love the process as much as the result.
Mostly Japanese literature and philosophy these days. With some Tanakh in the mix.
